This project illustrates our ability to take a creative approach for an industry that is extremely difficult to market. Due to the tight regulations and standards of the State Bar, creating unique and engaging marketing for law firms can be difficult, requiring extensive research, strategy and insightful creative. The work was developed to focus on three different areas of law while helping to establish the brand. This was the first mass market approach for the law firm, and included online banner advertising, SEO, SEM, direct mail, and print ads. Since the launch of the campaign, the tracking has shown a 20% increase in new business calls and opportunities.