Athletics and Baseball Brands.
One of the challenges with our client, Eastfield College, was to develop new logo identifiers for the baseball team and athletics department. Through a brainstorming session with the client and utilization of past research, we determined that a mark that was aggressive, while maintaining a softer appeal to better connect with a broad audience of young children to senior adults, was needed. Through our initial branding exercises, we discovered that the Eastfield Harvesters had a natural connection to bees within the community and would lead to many utilization opportunities going forward.
Multiple sketches and ideas were developed, and the logos presented below were the standouts from the concepts. With Eastfield agreeing the creative nailed the vision and challenge, the new brands became a reality.
Branding / Illustration / Sketching / Logo / Color System
Branding & Digital
About NewScope Marketing
Event marketing is a rapidly changing field, and engaging event attendees in a way that allows a brand to stand out is difficult. At NewScope, they specialize in helping companies make the most of their experiential opportunities and increase the ROI with their event marketing efforts. NewScope is driven to help businesses create memorable, engaging experiences every day. They’ve worked with some of the largest brands in the world like Ford Motor Company to supercharge their marketing at conferences, rodeos, launches, open houses, car shows, fairs and other events where it’s important to stand out and make a lasting impression.
NewScope was looking for a partner that could not only help them define the best way to portray themselves within their industry but also connect with their grassroots, creative and edgy approach to business. You won’t find many suits and ties within this hardworking group, but you will find the most talented and experienced event marketing team in the nation. Glint made an immediate connection through our alignments with NewScope in business approach and attitude. Not to mention our experience in developing brands while integrating them seamlessly across multiple marketing platforms.
Glint put NewScope through our proprietary BrandScape to confirm and, if needed, define who they were in the eyes of their clients, vendors, and employees. Through research and much Q&A, the brand needed a visual adjustment along with fresh content to better relay who NewScope was and how great they were at experiential and event marketing. The new look and feel integrated across print and digital marketing assets starting with an information brochure and new website. The brand now exhibits a gritty, hard working feel while connecting through technology with new responsive assets and event apps. Integral to the success of the brand, the adjustments were able to better illustrate the wide variety of events, products, services, fabrications, and experience that NewScope provides that their competitors don’t.
BrandScape / Consulting / Brochures / Sales Sheets / Environmental Displays / Responsive Website / Annual Report
Branding & Digital
About Think Before You Sleep
Think Before You Sleep (TBYS) is an educational non-profit focused on building awareness around the risks associated with alcohol and drugs, and how they can lead to unprotected sex – resulting in STD’s, including HIV. TBYS exists not to be a dampener on people’s fun, but rather raise awareness and educate young people on the importance of having fun, safely. They want you to live a longer, healthier life and have a lot of fun while doing it.
Glint was tasked with strategically establishing a brand name and identity for consumers to grasp and then provide informative content for those in need. Starting from a dream and vision, and having the challenge of creating the name and look and feel of the brand, bringing awareness and growth via social media only was an incredible challenge. The campaign outreach also had a defined focus within a four county region around Fort Worth and had to target 18-23-year-olds and minorities within that area.
Heavily focusing on digital and social advertising methods, the Think Before You Sleep campaign was launched with the creation of a website, establishing a presence on three popular social media outlets, Facebook, Twitter, and YouTube, with the intent of engaging and informing individuals about HIV and the associated risks around the virus. In addition, video spots and blogs were created in the first two months, as were several outdoor assets such as billboards, to raise awareness about the brand. This approach encouraged individuals to visit the website and social sites to learn more about the cause. Since 2012, the results of this partnership have shown continued growth year after year.
We are extremely proud to have established a fan base within two-weeks of launch and, to-date, touting over 9,400 followers and counting. New web content and ad spend increases positively affect awareness gains averaging 80% each time. Also, website visits also average an increase of 70% during these times. Glint is extremely proud of this client and the growth that continues to be achieved while focusing primarily on one digital tactic – social media.
BrandScape / Consulting / Naming / Social Media / Video Spots / Billboards / Advertising Campaign / Copywriting / Graphics / Bus Benches / Banners / Media
When we were originally contracted to work with Community Storehouse, our initial task was to utilize grant funding to establish their brand and raise awareness in the local community. A strong response to both our marketing efforts and the offerings of Community Storehouse quickly created additional needs, including a new website, donation brochures, print ads, truck wraps, banner stands, table toppers for events, and event signage/collateral. For the past two years, we have handled marketing and collateral design for Community Storehouse’s Run In The Dark event. Last year, the Run broke its 10-year attendance record with 1,850 runners.