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How A Little Creativity Can Land You Your Dream Job

How a little creativity can land you your dream job.

The last few months have been a good time for job seekers in the U.S. Statistics show there are more job openings than unemployed people throughout the country, a historical rarity. This means that there are plenty of opportunities out there, as well as possible leverage for existing employees, to raise their pay. Another interesting figure is that recently, the voluntary quit rate hit a high it hadn’t seen in 17 years, suggesting a lot of confidence that those greener pastures are out there.

With this in mind, there are more chances than ever for people to find their “dream job,” whether that dream revolves around a location, vocation, or income bracket. However, it’s essential for would-be workers to use every means possible to get their foot in the door. Just because there are many jobs available doesn’t mean there are many of your dream jobs available.

Why You Need To Be Creative In The Job Market

When it comes to working towards getting your dream job, depending on your niche, you may be dealing with a lot of competition, and in some cases, your skill and experience may not be enough to match up. For example, a common practice when looking to fill a position is to favor people who have been referred to the company over those who have submitted an application. While this may seem unfair, one needs to look at this from the employer’s perspective. Any new hire that comes on and doesn’t work out represents a failed investment of money, time, and effort for training and such. As a result, wouldn’t you want to try to minimize this risk?

This is why employers love referrals and often encourage their current employees to provide them. By bringing on someone that a trusted employee can vouch for, it’s more likely that the employee will be a good fit. With the deck potentially stacked against you in this regard, it makes sense why you may feel the need to try to go that extra mile to appeal to an employer.

Applying Creativity To The Application Process

Creativity is a trait that a lot of employers value. Even if you aren’t in a creative field, there are always going to be unique problems and issues that a creative mind is most likely to find solutions for. As a result, when trying to apply for a job, it’s key to try to demonstrate that creativity wherever possible, as well as use your creativity to demonstrate other key traits that the employer may be looking for.

To start, let’s revisit the referral issue. You’re not going to be able to have a long-time friend or relative at every company, but that doesn’t mean you can’t make a connection before submitting your application. In some cases, your dream job may mean working with a certain company. In this case, it pays to be proactive. Spend time interacting with people who work within the company and try to start a professional relationship. This can be as simple as interacting with social media content that they put out. If you build this up, when you see a potential job interview opening up, you can ask your new connection if it’s possible for them to refer you for the position.

Another creative way you want to try to improve your chances is by bolstering your online profile on sites like LinkedIn, especially if you are working with a recruiter. One key thing to do is solicit a few recommendations from your professional circle and be specific about it. Tell the person specifically what traits or skills you want them to showcase in their recommendation and give them some examples of things they can mention.

We should also talk about portfolio pages. For people in creative fields, a portfolio page is essential in order to showcase your skills, but you want to be smart with how you curate the materials you put on the page. Ideally, you should not only be putting your best work out there but also a good variety of work, including some options from off-the-beaten-path if possible. Why take this step? A lot of the time, hiring managers are going through hundreds of potential applicants, and having interesting work in your portfolio can help you stand out from a sea of other people with similar qualifications. One way to do this is by adding a video to your portfolio. The content doesn’t have to be anything elaborate, but this instantly shows that you have some degree of tech-savvy and communications skills—which carry over just about anywhere.

Tips For Nailing Your Job Interview

Putting together a unique “hook” for conversation in your portfolio or resume is a great way to make your job interview memorable—for all the right reasons. We’ve all heard a few horror stories about job applicants who end up doing the opposite, but there are some ways that you can infuse creativity into your job interview without alienating your potential employers.

In general, before trying to apply anything to a job interview, you want to get an idea of what the company culture is like. For example, showcasing your graphic design skills on your resume may be something that one company would love while another wouldn’t. The basic idea is to add a personal, but appropriate, touch to your interaction.

One particular way that you can try to stand out is to try to add some sort of added value or recommendation during the interview. The key to do this is making sure that you don’t come off as arrogant, but as someone who really wants to help. Again, knowing what the company and your role are about is key here. For example, if you’re applying as a web developer and discover a minor glitch on a company website, take a quick moment in the interview to mention what you see and offer a solution. This shows three things:
1. You’ve done research into the company.
2. You care enough to offer a solution for free.
3. You have the expertise to offer a working solution.

Understanding The Advertising Job World

Even compared to other fields, advertising can be quite competitive to break into. The good news is that in many ways, the job application process is uniquely tailored to showing off your skills. After all, advertising is all about getting a customer to buy into a product or service, so what better way to showcase your ability by effectively selling yourself as an employee?

In general, much of the advice that we’ve talked about applies when talking about breaking into advertising. Ideally, you’re going to want to have an idea of the type of ad agency you want to work for and tailor your portfolio to the type of content and areas that they service. One final piece of specific advice is that you want to connect your creative skill to tangible results. Show how your content has helped the profit margins of past clients.

In addition, it’s important to understand that advertising jobs don’t run in a vacuum. A freelancer is going to have a very different schedule than someone at a smaller ad agency, which, in turn, will be a very different experience than at a larger agency. If you are an advertising job seeker looking for a place to work, consider Glint Advertising. We’re looking for professionals who are interested in learning and willing to take on new challenges to create effective content and problem solve for clients. Reach out to us today to learn what opportunities are available.

Essential steps to properly engage with your target audience

Audience Engagement To successfully grow a business, you need to connect with the target audience associated with your growth plan, especially in cases where you are starting a new business. You’ll need to have a firm idea of who your customer base is as this is half the battle in getting your brand noticed. You also need to be aware of how to properly engage with your audience and how to strengthen and maintain the relationships you form with customers, to keep them onboard and attract new customers.

In the article below, we’ll go over the critical steps you need to take for effectively identifying and adequately engaging with the right audience for your specific products or services.

Researching Your Target Audience
To properly engage with the audience for your brand, you need to know their precise interests and who they are. There are many things you should be considering when researching the perfect customers for your products or services. The most effective approach for accomplishing this is to develop a market segmentation plan.

Market segmentation will allow you to find the key factors driving your target audience. This research can include many things depending on what you are trying to sell, but generally, it comes down to a few things for most businesses:

Geographic Segmentation: Depending on your services this can be a significant factor and defines precisely where your customers work and play.

Demographic Segmentation: Things like age, gender, job, and income. These are big for everyone and are things to focus on in any marketing strategy.

Psychographic Segmentation: These are the more niche factors, like lifestyle, personality, and customer values. All crucial things to consider for any business.

Once you’ve been able to answer these questions and those unique to your business, you’ll be well on your way to understanding your audience fully. Once you do, you can properly engage with them to increase brand awareness and overall sales.

Man Looking At ROI

Engaging with Your Audience
Now that you have a firm idea of who you are trying to target, we can start engaging with them. Building a relationship with a customer takes time and effort and gaining a customer’s trust is beyond valuable. Customers who are loyal and trust the brand they are buying from will provide you with repeat sales and word of mouth marketing on social networks and within friend and business groups.

For these reasons, it is a good idea to focus on customer service and engagement, two things that go hand in hand when it comes to marketing.

When engaging with your audience, whether it be email, a social post, or replying to a customer on the phone, keep these things in mind:

Be Consistent: If you are only hitting your goals with your engagement every once in a while, you won’t make it very far. While people do remember the good things, they really remember the bad, so make sure everything is always consistent with your brand. Consistency in brand applies to service, the tone of voice, and graphical style. Customers want to feel like they know you, if you are constantly changing it up, they won’t get that feeling from your business.

Be Accessible: If you are going to take the time to engage with your customers via comments, content efforts, email, or in-store, you need to be doing it in a way that resonates with them. An excellent way to accomplish this is being accessible. Accessibility means making your content and messages easy to understand, and if you can, engaging and entertaining.

Be Personal: When communicating with your target audience, avoid sounding like a robot. Go out of your way to act as if you were talking to a friend. Cater all your responses directly to the needs and personality of the person you are dealing with. Communication is a great place to show your dedication to your customers.

Lady Choosing Technology

Use the Same Platforms Your Customers Do
If you are planning to utilize social media and content marketing to try and boost engagement as you should be, then you need to know where your customers tend to spend their time online. Discovering relevant channels will be another step you’ll have to take when doing your research for your target market. If you are running even the best content on the wrong platforms, you are just wasting valuable time and money.

If you are planning on creating your content marketing via social media, be sure to research each platform and find out which your customer base is using, and which would best suit the type of content you want to be using.

For businesses that are trying to tackle emails, personalizing your emails to your target market will be key to success. If your customers don’t tend to interact with their inboxes much, something the younger generations can be known for, then you can also be wasting your efforts here.

If your customers are coming to your website to engage with your business, it would be best to focus the bulk of your efforts into this area. Website content can be the best way to market, as it is completely under your control, where on social media you may have to fit your content into specific guidelines.

Plan your tactics accordingly in this area, and you’ll be well on your way to success. The core steps to engaging apply to all tactics, but make sure you are selecting the appropriate platform, and researching everything before you begin creating content.

Your Business Needs to Engage with Its Audience to be Successful
For you to thrive in highly competitive spaces, you need to be setting yourself apart and building loyalty with your customers. If your audience doesn’t have a good reason to pick you over the other guy, they may jump ship.

Give them excellent customer service, engage with them appropriately, maintain a consistent brand, and you’ll be sure to see improvements in all areas of your business. If you need help engaging customers with your branding, advertising, or marketing, please let us talk with you. Email us at agency@glintadv.com or better yet, give us a call at 817-616-0320.

Creative Messaging Is Key To Success

Creative Success Messaging Graphic

When it comes to marketing in the online space, it can be easy to get lost in a pile. Think of the digital environment as a community of brick and mortar stores, not unlike what you see outside in the real world every day. In fact, the online shopping industry alone is growing 3x faster than traditional storefronts. Unsurprising, now that about 51% of the population prefer to shop online over visiting a store in-person.

This means we can apply a lot of the same tactics to both areas. A key difference to keep in mind though is that there is a lot more business in the digital community of stores then there are on a street and it is a lot harder to see all the business available in an online environment. This serves as a strong reminder that your competition is a lot larger than may you perceive when you just think of your local competition.

What tends to be the biggest factor of change when moving from physical to digital is not how we engage, but where. This is why you can find so many digital marketing agencies focused on things like behavioral targeting, banner ads, and automation. What most fail to take into account is that these companies are only providing you with where you’ll be shouting your message from, but if your message isn’t engaging, it won’t matter how many places you are displaying it.

The success of your marketing efforts, be it traditional or digital, will come down mostly to the strength of your message, creatives, and content.

Credit Card Computer Screen

Your Key Message and Why It’s So Important
Your key message is one of the most important aspects to consider. The first question you should be asking yourself is what your key message is. Organizations of all types have key messages intended to help them get across why you should use their product or service. While you likely could form a pretty long list around this, it’s best to whittle it down to one key message you want to use to define your business.

Essentially, your key message is what you want to be known for, and this message needs to be consistent across all your marketing materials and brand.

This will provide a certain level of control over how people talk about you, as we give them one simple thing to focus on. Having control of the conversation about your products or services can be invaluable if you push forward a clear and effective message about what you provide.

Tone and Style
As part of a consistent brand and key message, we need to make sure we have established a consistent tone and style. Your tone and style should fit in closely with your key message.

Writing is arguably the most shared form of content. Even if you are running image-heavy campaigns, you will likely find yourself in need of some written work for captions and social media posts. Whether you are writing for your company blog or just updating Twitter, you need to be sure you have the same style and tone all throughout.

Contrary to popular belief, tone and style are not the same things. A style is best applied to short, catchy sentences, great for social media posts. A tone conveys authority, it’s the vibe you give off and the feeling you get when you read something written by someone who knows their stuff. These two things intertwine and will eventually end up creating what we call your voice.

So, does it all matter? Absolutely. We are trying to convey a consistent message and to do that we need a consistent style, tone, and voice as well. They key to a great brand voice is first and foremost consistency, but being creative and different is key to standing out amongst the competition.

Search on Mobile

A Picture is Worth a Thousand Words
If you take a moment to consider what actually makes you click an article, pick a video game, or buy a certain food item, you’ll likely come up with two answers, convincing written copy, like an article headline or catchy phrase that sticks with you, or the visual content associated with it.

Visual content accounts for so much of what your customers will perceive that it is arguably more important than your written content. Having the two work seamlessly together is the makings of a great piece of content.

To do this, we need to keep our images in line with the rest of our message. This means it should match our style, tone, voice and key message. This is going to require us to get pretty creative with our message and find ways to convey it visually.

The key to producing great image content is to focus on these key aspects while keeping your overall brand in mind at all times.

Capturing the Viewers Attention: Before we can start to convey our message to our target, we need to have their attention. Strong, eye-catching visuals that scream your message are perfect for drawing people into your other content. Afterall, 93% of communication between people is visual and 90% of the information sent to the brain is visual.

Claiming a Spot in Their Memory: What do you want people to walk away with? If I’ve viewed your ad, what types of things should invoke me to think about it again? The answer to both these questions is found in your key message and brand voice, as we want them to walk away with that being the takeaway point. Creative imagery can be far more effective than body copy for achieving this, as people tend to remember visuals more clearly.

Why Creativity is So Important
Being creative with your brand voice and key message is key to success. In a world where it gets harder and harder to compete and get noticed, you need something to make you stand out. A common mistake is to check out competitors and copy what they are doing, and while this can prove to be valuable, it can also hurt your overall exposure. Being unique is key to standing out amongst the crowd. If you plan your key message creatively, the rest should follow suit much more easily, setting you up to emerge at the end with a truly unique and creative brand that will stand out amongst your competitors, both online and offline. If you can achieve that, you’ll be well on your way to overall success.

None of This Changes Between Digital and Physical
The takeaway here is that no matter where your advertising is operating from, your campaign and business will benefit from creative messaging. We are trying to create a consistent voice and message for our brand, which means it needs to extend to both the online and offline spaces. It doesn’t really matter how targeted your ad is if your brand message is speaking to an entirely different group then you are targeting.

It’s important to distinguish that while digital and physical spaces require different strategies on a whole, your message should remain in use and unchanged. This makes implementing creative messaging into your materials a universal approach for both markets. In short, your message doesn’t change depending on whether you’re online or not, what does change is how you get that message delivered.

If adding a layer of support to your branding, advertising, or marketing would be beneficial, we would love to talk with you. Email us at agency@glintadv.com or better yet, give us a call at 817-616-0320.

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Sports Passion Rewarded with Gold!

Eastfield College Sports Award with Glint Advertising

When Eastfield College provided glint the opportunity to rebrand the athletic department and sports brands for their school, we were excited to get to work. After months of research and concepting, the new brand came to life, and we were incredibly satisfied with the result. The sharp blue and orange colors connected with the existing college brand and the bold bee graphic correlated well with the intensity and passion needed in sports. The cartoonist approach also helped maintain an approachable feeling that could connect with audiences of any age.

Confirmation quickly came that we weren’t the only people that thought it looked great and hit the mark! The design was entered into a sports advertising competition with an astounding result. The brands were assessed by a panel of national sports marketing and advertising professionals based on creativity, marketing execution, and impact. We had high hopes for a positive result in the competition, so high in fact that our hopes were validated by winning the gold medal in our category.

“As an agency, we were ecstatic for our client, and that the hard work of our team was recognized with this honor in the rapidly growing area of sports advertising and marketing,” said Craig Lloyd, President, Glint Advertising. “Furthermore, we are grateful for the opportunity that Eastfield college provided us. We hope to continue receiving recognition for Eastfield and our other clients that showcase the talent and quality in our partnerships.”

Glint has been helping clients define, refine and hone their brand strategy and image since 2000, we would love to talk with you. Email us at agency@glintadv.com or better yet, give us a call at 817-616-0320.

The Reality of Social Commerce

Social media started out mainly as a platform for interaction; a means to communicate and connect with people who were not physically present but whose warmth we wanted to feel. It also was the avenue to meet new people from various walks of life and share experiences. Basically, it set out to help us feel more human. It was a world entirely free of business dealings and negotiations, and one which buying and selling of products and services were alien to. The e-commerce ecosystem was available for that.

Now, the story is completely different. Social media channels have now become commercial outlets for adverts, purchases, sales, etc. This change has produced the question of whether these social channels can compete with online powerhouses like Amazon, especially after the many, daily Amazon deals that social media is flooded with these days. Social commerce is a subset of e-commerce that involves using social media channels to assist online buying and selling of products and services.

CONSIDER THE FOLLOWING FACTS ABOUT SOCIAL COMMERCE:

Deciding what to buy and who to buy from
87% of customers say that social media helps them decide what to buy; 25% seek advice on social networks when choosing apparel; 90% of followers try to reach out to brands via social media.

Revenue made from adverts in 2017
Social network advertising revenue was $41 billion; Facebook’s ad revenue was $10.14 billion, and Instagram made $4 billion from mobile ad revenue.

Value of the average order on social networks
Instagram ($65); Facebook ($55); Pinterest ($50); Twitter ($46.29); LinkedIn ($44.2); Google+ ($40); YouTube ($37.63)

Top selling products on social media
Smartwatches, video doorbells, face masks, highlighters, phone cases, avocado oil, Bluetooth speakers, enamel pins, coconut oil, and virtual reality products.

Social media has taken over! Now, all kinds of brands and e-retailers have bought into the social media craze and are exploiting it to the fullest. You get the feeling that with time, judging from the increasing integration of social media into everyday life, social commerce may end up stealing the show entirely and absorbing everything into e-commerce.

See the chart below for a more in-depth view of social gateways and commerce timelines.

Graphic credit: 16best.net

Social E-Commerce analytics