Blogging is one of the most influential tools on the Internet today. Used to share experiences and express opinions, blogs provide a way for people to express themselves and start conversations with others about things they’re passionate about. Blogs also have a huge impact on purchasing decisions, as people will often turn to bloggers for reviews and opinions on products and services. But blogs aren’t just for sharing recipes and opinions on their latest make-up purchase. According to HubSpot, nearly 40% of U.S. companies use blogs for marketing purposes. This includes showcasing products, sharing important company updates, and providing knowledge in their realm of expertise, in order to raise brand awareness and strengthen brand reputation.
Blogs are a great opportunity to build and strengthen customer relationships, while also offering the ability to share important information about the company and products in a fun way. There are many benefits to maintaining a corporate blog, including:
Driving additional traffic
According to HubSpot, companies that blog have 55% more website visitors! The more blog posts you have the more chances you create for consumers to interact with your brand online. Additionally, blogs can be incorporated into an integrated marketing strategy to drive consumers through to other your brand’s online presences. Integrated campaigns help build consumer trust and raise brand awareness. (Read more about integrated campaigns here.)
Great SEO benefits
The creation of a company blog can improve your brand’s SEO significantly. Your brand can improve its ranking in SERPs, or search engine result pages, as well as increase the number of chances for audience members to find and interact with your brand by producing new content regularly.
Blogs are interactive
They encourage readers to get involved by leaving comments and sharing their own experiences and opinions, while allowing brands to engage in in-depth conversations with their customers. Blogs provide a great way to get to know your audience on a personal level, build trust, strengthen relationships, and gain feedback that can be used to better fit your consumers’ needs.
Showcase your expertise
Blogs can be used to generate additional business by showcasing your company’s best work and latest ventures. Provide sneak peak pictures of your latest work or write articles about awards received. Additionally, linking back to a portfolio or part of your website can increase the time a customer spends interacting with your brand.
Show the human side
Blogs provide an excellent opportunity to showcase how your brand interacts with the community. By providing pictures of your company outings, your employees hard at work or engaging in community service, and your customers, you can begin to show the personal side of your business and build trust.
Blogging can help your brand reach the right people and build strong, long-term relationships with them. Give us a call at (817) 616-0320, or shoot us an e-mail at firstname.lastname@example.org to learn more about the benefits of establishing a company blog.